Redefine your youth with the new, anti-gravity lifting line.

An extraordinary, firming cosmetic mesh

The anti-ageing treatment that counteracts the negative effects of gravity on tissues: it lifts, redensifies, and the firms facial contours, tightening the skin for immediate and long-lasting results*.


Counteracts sagging skin thanks to formulas that work like a supportive mesh: lifting features, relaxing wrinkles, opening the eyes, and redefining the contours of the face.


A pool of powerful active ingredients lift skin that has begun to sag due to gravity and the passage of time, relaxing vertical wrinkles and expression lines*. Truly lifts the skin, promoting elasticity and smoothing tissues. 


The skin looks smooth, bouncy, and relaxed, and the face is lifted and more defined*.


The key active ingredient is Curry Plant, a synergistic complex of phytomolecules that works on elastin fibres, firming and lifting the contours of the face, while counteracting the effects of gravity and reducing the depth of vertical wrinkles.

*Clinical-instrumental tests on the Lift Define Treatment + self-care products.

Visible results

The effect of BECOS products is measurable.
Word of the women who have tried them on their own wonderful skin.

*Clinical-instrumental tests on the Lift Define treatment + self-care products.
**Self-assessment results on the Lift Define treatment + self-care products.
  • 2 mm*
    Lifted facial contours
  • 32%
    Gravitational force counteracted in the naso-labial area*
  • -10,7%
    Volume of peri-ocular wrinkles*
  • 100% of women
    Skin is smoother after just 1 treatment*
  • 100% of women
    More relaxed and minimised expression lines after 1 treatment**
  • 100% of women
    Visible lifting and tightening effect on sagging skin**