Beauty is a personal matter

Love your beauty: a continuous promise that translates into a real commitment, far beyond the world of cosmetics. BECOS is a partner of Pink is Good of the Umberto Veronesi Foundation, which since 2013 has two major objectives: to educate about prevention and to support the work of scientists specialized in research against breast and other female cancers.

• Promote prevention, which is essential for identifying the disease in the very early stages, and providing information on the subject in a serious, accurate and updated way.
• Give concrete support to research, thanks to the funding of grants and research projects for doctors and scientists, who have decided to dedicate their lives to the study and treatment of breast cancer, in Italian centers of excellence.

2021
Becos finances six months of work by a deserving researcher committed to fighting breast cancer through the purchase of Superbody products, the proceeds of which are donated to scientific research.

2022
Becos continues the adventure in pink, is a partner of the Pink Ambassador project, a group of women who have faced an oncological path and who have decided to get back into the game with the aim of running a half marathon. Remembering how much physical activity is a fundamental weapon for prevention.

2023

Becos renews its support for Pink is Good for the third year in a row. It will finance a six-month research grant for a deserving Italian researcher engaged in research on female tumors, through the purchase of a Superbody kit, the proceeds of which will be donated to scientific research.