Hydration is an essential habit

Discover with us the true value of hydrated skin.

Why do I need to moisturize my skin?

Water plays a fundamental role not only for beauty, but also for skin health. Our epidermis has the ability to retain the right level of water and, when this process occurs regularly, the skin appears radiant, supple and compact. On the contrary, a skin lacking in water is more exposed to external aggressions and appears dehydrated, chapped and in some cases more reactive.



What are the signs of dehydrated skin?

When the skin is thirsty, it begins to send out warning signs: itching, uneven texture, dryness and even flaking. This happens because the epidermis is no longer able to retain water, and the hydrolipidic film thins, causing an increase in trans epidermal water loss (TWLM).

What are the causes of dehydration?


The passage of time can reduce the skin's ability to retain water, also facilitating the appearance of fine wrinkles and fine lines: the first step towards a young and healthy skin is to have hydrated skin.

External factors

Other causes that can reduce the skin's ability to maintain the right rate of hydration are external factors:

  • climatic changes
  • pollution
  • high temperatures
  • air conditioning
  • heating
  • sun exposure